How We Work Together

Every organization is different. Engagements are tailored to your goals, priorities, and internal capacity. The options below represent common ways clients work with me. Rather than offering fixed packages, we meet to determine the level of support that best fits your needs.

Person sitting on a gray chair using a black laptop with a website open that reads 'Intentional marketing, built to fit your organization' on a large windowed building.

Ongoing Marketing Leadership

Ideal for organizations needing ongoing senior marketing leadership and hands-on support to move strategy into action. Scope and level of involvement are customized based on goals, team structure, and priorities.

  • Providing experienced marketing leadership on a part-time basis. You get strategtic guidance, planning, and execution support without the cost or commitment of a full time hire.

    This is best for:

    • Maternity and parental leave coverage

    • Interim marketing leadership

    • Organizations in growth or transition

    • Teams without an in-house marketing leader

    • Small businesses that want strategic direction and hands on support without the cost of a full time hire.

    If your organization already has a marketing team in place, I integrate alongside them as an extension of your department, offering strategic perspective, extra hands when needed, and thoughtful leadership support.

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Strategy Intensive

A focused engagement that clarifies priorities and establishes a strategic direction. Often used as a starting point before an ongoing partnership.

  • Guiding organizations define who they are and how they show up, This includes guiding brand strategy, messaging, and visual identity so your brand feels clear, consistent, and intentional.

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  • Strong communication builds trust. Boon Marketing Co. supports organizations with thoughtful communications that feel clear, honest, and aligned with who they are. Whether it’s internal messaging, stakeholder communications, or community-facing content, the goal is to help teams communicate in a way that feels natural and effective.

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Ongoing Support

  • Ensuring your website is clear, user-friendly, and aligned with your goals. I also focus on SEO/AEO so the right audiences can find you, helping your digital presence work smarter, not harder.

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  • Your website should evolve as your organization grows. Website Care & Optimization offers ongoing updates, usability improvements, and thoughtful refinements to ensure your digital presence stays clear, accessible, and aligned with your marketing priorities.

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  • Review of your current marketing channels to identify what’s working, and where opportunities for improvement. From there, we provide actionable recommendations to improve performance and focus efforts where they’ll have the most impact.

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Ongoing support designed to maintain momentum and keep digital assets aligned with your strategy.